Website planning guide
What does it cost to build an app for your business?
Where app budgets start, what changes the cost, which expenses continue after launch, and how to plan a focused first release.
App projects at AK Design House typically start at $15,000. That covers a focused first release: a small set of core screens, designed and built natively for iPhone or iPad, tested on real devices, and prepared for the App Store. Apps with accounts, payments, integrations, or several platforms cost more, and larger products can exceed $60,000.
The figure that matters is the one for your app, and that depends on what it needs to do. This guide explains what moves the budget, which costs continue after launch, and how to plan a first release that is useful without paying for features nobody uses yet.
Where app budgets start
Every app project begins with discovery and a prototype. Together they define the people using the app, the tasks it supports, the platforms, and the systems it must connect to. The result is a written scope with a price and schedule before full development begins.
As a guide, a focused first release typically starts at $15,000. Apps with sign-in, saved data, and integrations cost more, and larger products with complex data or several Apple platforms can exceed $60,000.
Prices are in U.S. dollars. The written proposal defines the actual scope and price, including anything priced separately, such as third-party services or ongoing support.
What changes the cost of an app?
Features and screens
Each feature brings its own screens and states: loading, empty, error, offline, and permission prompts. A booking flow, a product catalog, and a messaging feature each add design, development, and testing time. The number of distinct tasks the app supports is usually a better guide to cost than the number of screens.
Accounts, data, and integrations
An app that only displays information is simpler than one where people sign in, save data, or make purchases. Connecting to an existing website, CRM, ordering system, or database adds technical discovery, security planning, and testing. Some apps also need a server or web dashboard so staff can manage content and accounts.
Platforms
Building for iPhone alone costs less than supporting iPhone, iPad, and Mac. SwiftUI lets much of an Apple app share code across those devices, but each platform still needs its own layout decisions and testing. We build for Apple platforms only. If you also need Android, consider a web application that works on any device, or plan a separate Android project with its own budget.
Design depth
Following Apple’s interface conventions keeps an app familiar and efficient to build. A distinctive visual system, custom animation, or complex data visualization adds design and development time, and is worth it when it supports how people use the app.
Testing and App Store review
Real-device testing, accessibility checks for VoiceOver and Dynamic Type, performance review, and App Store preparation are part of a professional release. Apple reviews every app before it is published, so privacy details, permissions, and listing materials need to be accurate before submission.
Plan a focused first release
The most cost-effective first release solves one problem well. Start with the task people repeat most often, and leave features that only a few people would use for a later version. A smaller first release reaches users sooner, and their feedback makes the next round of development more accurate.
Go Griddy, an iPhone app we designed and developed, centers on one idea: seeing the day’s weather, calendar, email, and markets in one place. Every feature serves that single purpose, which keeps the app quick to learn and quick to use.
Useful questions to answer before development:
- Who uses it? Customers, staff, or both, and how often they will open the app.
- What is the core task? The one thing the app must make faster or easier.
- What data does it need? Where information comes from, who can change it, and what must stay private.
- Which devices? iPhone only, or iPad and Mac as well.
- What does success look like? Bookings, orders, time saved, or fewer support calls.
Which costs continue after launch?
Plan for the app’s life after release, not only the build. Ongoing costs can include:
- Apple Developer Program membership, renewed annually in your organization’s name.
- Servers and third-party services, such as hosting, databases, mapping, or messaging, if the app uses them.
- Annual iOS updates. Apple releases a major iOS version each year, and apps need testing and occasional changes to keep working well.
- Fixes and new features, planned as a program of releases.
If the app sells digital content or subscriptions, Apple’s App Store commission also applies. Physical goods and services are handled differently, so confirm the payment approach during discovery.
Can an AI app builder lower the cost?
AI tools can produce a working prototype quickly and cheaply, which is a good way to test an idea or show it to colleagues. The costly parts of a real app remain: defining requirements, protecting data, connecting systems, testing, App Store review, and maintenance. Our guide to AI app builders versus a developer explains when each approach makes sense.
What to send for an initial estimate
Describe who will use the app and the main task it should support. List the platforms you need, any website or system it must connect to, examples of apps you like, your target launch window, and your available budget. A rough sketch or an existing prototype, including one made with an AI tool, is helpful.
From there, we can outline a discovery phase and give you a realistic scope. You can also read more about our iOS app development work.