Meghann Smith Designs website design

Meghann Smith Designs needs a portfolio that conveys the practice’s style through its own work. A restrained layout gives images and project details room, while service information helps prospective clients understand how to start a conversation.

The restrained framework lets the studio’s own visual decisions remain the focal point while giving prospective clients a clear route to learn more.

In a design portfolio, the framing of a project affects how the work is read. Meghann Smith Designs’ imagery is presented with enough space for visitors to consider the individual visual decisions and the relationship between projects. The surrounding interface provides continuity while allowing the practice’s own aesthetic to establish the strongest impression.

Service information gives that visual exploration a professional context. A prospective client can move from appreciating the finished work to understanding the practice and considering an inquiry. The editorial approach to the website treats portfolio curation and business introduction as connected parts of the same experience, with the designer’s work remaining the point of reference.