Soleil Toile website design

The Soleil Toile website project translated the character of the Westport and New Canaan boutique into a product-focused experience. The design kept the merchandise prominent while giving shoppers useful context about the brand and a way to explore its collections.

Elegant image treatment and focused product storytelling preserved the brand’s sense of discovery while supporting practical online browsing.

The retail presentation drew on the boutique identity associated with Soleil Toile’s Westport and New Canaan locations. Merchandise imagery established the visual direction, while collection content gave shoppers a way to explore the products in context. The project treated the website as an extension of a particular retail point of view, with the brand’s character guiding the browsing experience.

Our work on this boutique website balanced the intimacy of a curated selection with the organization needed online. Product presentation carried the visual appeal, and supporting brand information added context to the collection. The finished design brought those elements into a consistent experience for people discovering the merchandise through the website.