Commerce + hospitality · New Canaan, Connecticut
Gelatissimo website design
Artisan gelato, local personality, and online ordering.
A bright digital storefront for an artisan gelato business, bringing its products, personality, and online ordering into one inviting experience.
Project overview
Connect a neighborhood favorite with online customers.
Gelatissimo’s website brings the character of its New Canaan gelato business to an online storefront. Product presentation and ordering are part of the same experience, giving customers a way to explore the offerings beyond a visit to the shop.
The redesign paired a joyful visual identity with a practical commerce path; the client reported online sales within 24 hours of launch.
Gelato and sorbet flavors form a natural starting point for the Gelatissimo storefront. Product photography introduces the range, while the business story connects online browsing with the personality of the New Canaan shop. The website carries that local identity into a commerce experience where customers can move from discovering products to considering an order.
Food e-commerce needs to communicate appeal through images and descriptions before a customer can experience the product in person. Our work balances that visual introduction with an organized product presentation and a clear purchasing path. Gelatissimo’s distinctive character remains part of the experience as visitors move beyond the homepage and into the offerings themselves.
Design and development priorities
The details behind the website.
Website focus
- E-commerce design
- Product presentation
- Local brand story
- Conversion path
Planning a similar project? We can scope responsive design, WordPress development, content migration, and search optimization around your requirements. Hosting and ongoing maintenance are agreed separately.
Have a website project in mind?