Merritt Parkway Conservancy website design

The Conservancy’s website brings parkway history, preservation projects, and advocacy together for a broad public audience. Clear sections help visitors learn about the landscape and bridges, understand the organization’s work, and find ways to support it.

The site turns a deep archive and complex stewardship mission into an accessible story with clear paths to learn, explore projects, donate, and participate.

Parkway history, design and planning, current projects, and advocacy represent different dimensions of the Conservancy’s work. Organizing them as connected subjects allows a visitor to explore the Merritt Parkway as both a historic landscape and an ongoing preservation responsibility. Bridge and landscape content gives the mission a tangible connection to the Connecticut roadway people recognize.

The website also links public education with ways to support the organization. News, exhibition material, and project information offer reasons to return, while donor content explains how visitors can participate in the wider mission. This combination gives a nonprofit preservation website a role beyond introduction: it becomes a resource for understanding the place and following the work that sustains it.